Price Transparency

White Doe is a small brand, currently just consisting of myself (Jane), with the odd helping hand of my daughters or lovely local ladies. It is me who designs, makes, styles, communicates with my lovely clients and everything else a little business entails. So when you hear the term 'slow fashion' and 'handmade', it literally is just that. I strive to keep my prices fair, as I am more than familiar with being unable to find quality clothing without high end price tags, so I created my business from a life long passion of wearing my own creations, being kind to the planet, and making pieces that are designed to be timeless and unlike anything other brands are offering. My prices reflect a somewhat okay wage for myself, and just enough to cover the costs of "manufacturing"- I do not function by multiplying the costs of making by a certain figure as most other brands do to make a sizeable profit. In order to maintain my business, my prices have had to increase slightly as a reflection of increasing supply costs, but again I will only ever charge what is fair.

I would also like to touch on the fact that many of my pieces do end up being somewhat bespoke for each customer, and while I adore that I am able to offer these services, working outside of my patterns and the time spent working these out with each lovely lady takes precious time out of my working day, and so moving forward I will have to charge a small £20/hour surcharge.

With the most sincere thanks to everyone that supports my very emotional brand,

Jane

Jane dressing Jemima who wears the Satin hemp/silk blend Bolero and Trouser
Lucy in the Unska Flightsuit in Japanese Pebble

I always dreamed of a canvas to adapt to every stage of womanhood, finding this when I started to create beautiful adaptable timeless pieces. My clothing is my artistry. Each piece an original painting, never a print. 

Every cut, fold, and stitch an effort towards conscious consumerism and sharing my textile art, delivering totally unique items as fast as my hands can lovingly make them.

White Doe embodies an eclectic spirit in the world of slow fashion, a love child of elegance, comfort and style. 

Ginny in the Brooklyn Sweatshirt and Flight Trousers in Lilac

What evolves is practical everyday pieces with a hint of the romance and nostalgia of far away lands.

For I am a romantic- when it comes to designing I've most likely had a dream, waking to quickly sketch it in the book I keep bedside. It's a healing process, for both my brain and for the movement to escape fast fashion.

Every piece feels linked to another world, a different time and place - continued on in my clients.

White Doe is an emotional, family-centred brand. Founder and mother Jane dreams, designs, and makes your clothes. So beautifully captured in their truest essence by daughter Chloe occasionally on dauhgher Josie, and so eloquently shared with the world by daughter Rhianna.

Introducing our women of SS24 Jemima, Lucy, Ginny, Seryn, Mina & Janine